Digipak Research

What is a Digipak?

A digipak is a type of CD packaging which consist of a book style paperboard or card binding with plastic trays to hold the CD's or DVD's. They were among the first alternatives to be used by major record companies. This type of packaging is most commonly used for special edition CD albums or premium packaging for DVD's. The most recent album to be made into a digipak is 'Teenage Dream' by Katy Perry. It was only released as a digipak in the U.S.

For my Digipak i am making two compartments as i want it too resemble a special edition of the album. The front cover of the pack will be the most important image i will be usign as it has to appeal to the target audience and make it stand out.

CD Cover Analysis (2)

For this analysis i will be looking at the single cover for the Kelly Clarkson hit 'Behind These Hazel Eyes'.



For this single cover the picture is a close up which immediately makes her look confident. This is a important aspect of CD covers as females want to look confident and the representations they have of themselves. As the picture has a slight hue in the texture this makes it different and more original to her.

Her facial expressions show her confidence and how she is messing up her hair in a way that again shows her confidence and shows her beauty.

The text used in this cover is similar to it being written by pen as a note. This is linked with the music video as she is singing a message to the man who broke her heart. The writing style also makes it more personal for the audience as it looks like Kelly has written it herself.

CD Cover Analysis (1)

For the project i also have to make a digipak for the CD and take pictures for the cover of the CD. In these analysis i will be looking at current single covers and how they represent the single and the artist. the first three i will look at the ones for the singles i Ave analysed. The first will be eminem's 'Love The Way You Lie'



This cover is very unusual in the way that none of his facial features are being shown. When CD covers are being shot most people are shown to be glamorous but instead this photo makes him look shameful and not want to be seen. This is connected to the video well as it is about a man who is shameful of his abuse to the woman he loves but can't stop. This is connotated in this photo.

The background is mostly full of dark which connotates emptiness and could again represent the life of the man in the video to this song.

The imagery of the spelling of the track has a white cross in the letter 'o' which looks like the cross for health which links to the album that this single is off. This is a good example of how the single cover is sometimes related to the video or the album it is from whether it is through the text used or if it is a screen shot from the video. The text on this cover is positioned at the bottom of the picture and is quite a large size. The use of red and white make it stand out. the use of lighting on this picture makes it strong on one side of his face and the other fading into darkness. As you are unable to se ehis face the audience know it is eminem by the way his name is spelt on the title. This is motif used in his albums and the text he uses.

Characters/Props/Setting

Here is the list of my characters, setting and the props i will be using in my music video.

Props:

• Vase of roses
• Beer bottle
• Bags
• Mirror
• Lights
• Jewellery

Setting:

I will be using one setting for the video as it based on isolation and i feel i can show this through using only one setting. I will use a house so that the audience feel as though the characters are trapped in somewhere that seems normal to the outside world.

Characters

Singer/Mimer: The singer will be the storyteller of the video and carry the narrative through the lyrics of the song. I want the singer to be a sort of 'guardian' for the female character so she will follow her around the house when they argue and watch from the back. The camera will focus on the argument so that she is an element in the frame but doesn't dominate it.

Female: The female character in this video will be at fear from her boyfriend due to the violence he has towards her. Towards the end of the song she will eventually leave him and the house and feel more alive in herself.

Male: The male character in this video will be abusive towards his girlfriend and is making her live in fear.

Costumes

Mimer: 1) White dress

2) Jeans/Brown Jacket

Female Character: Pale tank top with jeans

Male Character: Dark T-shirt and Dark Jeans

Lyric Timing

Instrumental 0:00 - 0:11

I breathe, I hear 0:12-0:14

But I don’t believe it 0:14-0:17

My heart, it beats 0:18-0:20

But inside I’m freezing 0:21-0:23

My hands shake 0:26-0:28

They’ve lost all their feeling 0:29-0:31

Nowhere to take 0:32-0:35

You say that you’re leaving 0:36-0:41

And there’s no turning back this time 0:42-0:48

Gotta stay alive 0:42-0:48

Chorus:

Where do I go when I’m so alone? 0:49-0:53

Where do I turn when you are so close? 0:54-0:59

We try not to crash but we still collide 1:00-1:03

Tears I’ve cried, I’ll survive 1:04-1:06

I’m alive 1:07-1:12

I’m stripped, I’m bare 1:13-1:15

I’m left here with nothing 1:16-1:18

I hold the wheel 1:19-1:21

And know where I’m going 1:22-1:24

Your face, I see, in every reflection 1:25-1:29

No time, no space 1:30-1:32

I’ve lost all direction 1:32-1:36

And there’s no turning back this time 1:38-1:42

Gotta stay alive 1:43-1:49

Chorus:

Where do I go when I’m so alone? 1:50-1:54

Where do I turn when you are so close? 1:55-2:00

We try not to crash but we still collide 2:01-2:04

Tears I’ve cried, I’ll survive 2:05-2:07

I’m alive 2:08-2:09

I’m gonna get there someway 2:10-2:12

Through all the tears that you bring 2:13-2:15

And any road I can take 2:16-2:18

Just to get me some place 2:19-2:20

Where all the stars on my heart 2:21-2:23

And all the lies in the dark 2:24-2:26

Disappear in my head 2:27-2:29

Lights so bright, tonight 2:30-2:31

Gonna drive them away 2:32-2:37

Chorus:

Where do I go when I’m so alone? 2:38-2:42

Where do I turn when you are so close? 2:43-2:47

We try not to crash but we still collide 2:48-2:52

Tears I’ve cried, I’ll survive 2:53-2:54

I’m alive 2:55-2:59

Instrumental 3:00 - 3:16

I’m Alive 3:17-3:24

My Chosen Song

“Alive” – Leona Lewis

Textual Analysis Videos

"If I Were A Boy"



"Behind These Hazel Eyes"




"Love The Way You Lie"