Friday 22 October 2010

Digipak Research

What is a Digipak?

A digipak is a type of CD packaging which consist of a book style paperboard or card binding with plastic trays to hold the CD's or DVD's. They were among the first alternatives to be used by major record companies. This type of packaging is most commonly used for special edition CD albums or premium packaging for DVD's. The most recent album to be made into a digipak is 'Teenage Dream' by Katy Perry. It was only released as a digipak in the U.S.

For my Digipak i am making two compartments as i want it too resemble a special edition of the album. The front cover of the pack will be the most important image i will be usign as it has to appeal to the target audience and make it stand out.

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